A research on “How fashion forecasting is done and where does VALUE come from?” With a new economies and ethnographic design approach this research focused on identifying what does “VALUE” mean to this industry segment and where is it coming from. Based on the findings, theory methods were developed. Read Report
In the research project, learnings of the complexities, and the conditions of the external environment (i.e. technological, socio-political, economic, and demographic of the new economies based on services, experiences, and transience, present opportunities, challenges and design innovation were practiced.